SUCCESSFUL REAL ESTATE INVESTMENT A MINI-GUIDE

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Guide to Smart Real Estate Investment in Turkey

To succeed in real estate investment, one essential factor is paramount: making informed, intelligent decisions. Your instincts and emotions should never overshadow your rational thinking. In this guide, I’ll walk you through the simple process of making the right decisions, whether you’re buying, renting, or selling property. It’s based on global investment principles, the experience of buyers, and my personal journey as a successful real estate professional in Turkey.

Step 1: Knowing What You Want

Before you begin, establish a clear budget. Whether you’re purchasing with a mortgage or cash, for personal use or as an investment, make sure the purchase is comfortably affordable.

Step 2: List Your Key Essentials

Create a list of non-negotiable factors, such as the number of bedrooms, proximity to schools, shops, and work, or access to nature. Think about your family’s future needs. For example, what type of property best suits your lifestyle? Is it an apartment, a ready-to-move-in home, or something off-plan?

Step 3: Discover More About Your Location

Choose an area you’re familiar with or do thorough research on your desired location. Determine your goals—whether it’s moving in soon or reselling for profit. Look for a Knowledge Partner, someone who is well-versed in the local real estate market. A professional who understands contracts, taxes, and other intricacies will help you make informed decisions.

Step 4: Research and Gather Data

Once you have your criteria, research the market. Create a list of properties that align with your requirements. Visit each location and gather essential data such as:

  • A) Median price per square foot, the number of sales in the area, and future property supply.
  • B) Examine the last 5 transactions in the area to understand market value.
  • C) Compare the listed price with the data to determine if it offers good value.

This research helps you identify the best investment options. I call this the CAAD process: Comparison, Analysis, Assessment, and Decision.

Step 5: Know the Market Trends – When to Buy

The property market fluctuates, and timing is key. Buying during a market boom often means paying higher prices. The best time to buy is during a downturn when sellers offer better prices. However, always follow the CAAD process to guide your decision.

Step 6: Finalizing the Deal

Before finalizing any deal, ensure the contract covers everything from maintenance to key exchange. Consult your Knowledge Partner throughout the process, and ask them to negotiate on your behalf. Additionally, seek advice from property law and tax experts. When you reach the best price, act quickly—don’t hesitate, as you might lose the deal.


What Qualities Should You Look for in a ‘Knowledge Partner’?

While you can learn a lot on your own, there’s no substitute for the expertise of an experienced specialist. When choosing a real estate agent, look for someone who:

  • Is familiar with upcoming rules, regulations, and city plans.
  • Uses a consultative approach grounded in market data and trends.
  • Avoids relying solely on brochures or lifestyle images.
  • Is client-focused and responsive to your needs.
  • Has a proven track record, supported by client testimonials.
  • Uses technology to create added value.
  • Knows a wide range of properties in their market.
  • Understands current and historical market trends and can interpret them effectively.
  • Primarily works on success-based fees.

With the right Knowledge Partner, your real estate investment journey will be much smoother, and you’ll be better equipped to make sound, profitable decisions.

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